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Content Collection

Channel strategies

Area

Level

Publishing content online requires considering the optimal channel(s). This greatly depends on the targeted audience or stakeholder group. Reaching the right audiences may require using many different channels and tailored content for each channel.

Learning activities can encourage students to create digital content in the form of text, images, videos, or audio (see Different Content Formats). Content can be created internally for the learning community or externally for a work-life partner or wider public, such as blogs or wikis.

A channel strategy goes hand in hand with choosing the right content format and style. (See above)

Examples of using different channels for content publication:

Blogs to reach out for a professional community.
https://sidlaurea.com/

Students writing news articles and media releases published on the web site and social media platforms (Laurea UAS): https://www.laurea.fi/en/current-topics/

Games for an interested public (see attachment, game created by Prezi)

Mobile board game for career reflection (created by Legal Design student group 5, Laurea UAS, Fall 2021)

Mobile board game for career reflection (created by Legal Design student group 5, Laurea UAS, Fall 2021)