Blogs are a very simple form of communication. They help keep staff, students, parents, and others up to date with the latest news. By regularly posting about university news, new teachers, general conditions for studying and other general information, everyone can keep up to date. An internal blog helps to create more transparency, internal and external. The blog acts as a news hub.
Corporate blogs can be run under their own domain or integrated into an existing website. If a website already exists, the blog can be implemented relatively easily by creating new sub-pages. If a new domain (website) has to be created, it makes sense to use existing modular systems such as WordPress.